5 Ways A Real Estate Agent Helps Sell A Home
It can be stressful to sell a home — especially when you’re doing it alone. From setting a listing price to staging your home for showings, the home-selling process can be very complex for a homeowner with limited knowledge of the real estate market. Luckily, this is where a real estate agent comes in.
An experienced real estate agent is a valuable asset in the home-selling process. While some sellers may choose the sell-by-owner approach, working with an industry professional like Mark Spain Real Estate is the best way to ensure your home sale is smooth and stress-free. With industry-leading selling strategies, our team can equip you with the knowledge and tools you need to land your dream offer. Below, we’ve compiled a list of ways a real estate agent can help you sell a home.
5 Ways A Real Estate Agent Helps Sell A Home
Set A Listing Price
As a seller, one of the most valuable things a real estate agent can do for you helps set your listing price. An experienced professional can provide current information on your local real estate market through a comparative market analysis. By assessing the sale prices of similar properties in your area, your real estate agent will determine your home’s value in the current market and estimate how your listing will perform based on neighborhood comparables. When searching for a real estate agent, look for those who are familiar with your local market and have experience selling your type of property to optimize your listing’s performance.
Market Your Listing
Real estate agents wear multiple hats when they sell a home, and one of those hats is a marketer. Your real estate agent will maximize your listing’s exposure by showcasing your property on a Multiple Listing Service, through cooperative marketing networks, hosting open houses, and more. By strategically selecting different mediums, formats, and frequencies for your listing’s exposure, your real estate agent will ensure your property reaches the right buyer at the right time.
Prepare Your Home For Listing
From sprucing up your curb appeal to adding finishing touches to your interior design, a skilled real estate agent will help set your home up for success before it hits the market. As someone who’s seen plenty of listings throughout their career, a seasoned real estate agent will know what home staging strategies maximize buyer appeal. 
Most agents will advise sellers to declutter and depersonalize their homes to make them a blank slate for buyers.
They also advise keeping things neutral when staging your home. To make your space look warm, open, and inviting, it’s best to create a neutral aesthetic while subtly accentuating your home’s most notable features. Your real estate agent will guide you in the right direction when it comes to the pre-listing process and make buyers fall in love with your space before they even walk through the door.
Negotiate Offers
Just like a real estate agent acts like a marketer and home stager, they also take the role of professional negotiator. Your agent acts as the liaison between you and your prospective buyer, as they will provide you with buyer feedback and suggest changes in selling strategy as needed. Your real estate agent’s communication skills come into play once there’s an offer on the table.
If you negotiate with a buyer, your agent will communicate with the buyer throughout the counter-offering process. Once you settle on an offer, your agent will continue this line of communication to discuss plans for closing and vacating your house within your buyer’s timeline.
Assist With The Closing Process
When it comes to selling your home, your real estate agent will be there from start to finish. Once you’ve accepted an offer and started the closing process, your real estate agent will significantly help manage documents, schedule inspections, navigate closing costs, and more. 
With valuable industry knowledge of your local market, pricing and contracts, and closing protocol, an experienced listing consultant will reduce stress throughout the closing process and provide you with the resources to make well-informed decisions. With the help of a real estate agent, you’ll be able to confidently sign on the dotted line and start your next chapter!
Sell A Home With Mark Spain Real Estate
Are you ready to sell a home? The experts at Mark Spain Real Estate are here to help you navigate the home-selling process. With exclusive insights into some of the most popular markets in the southeast, including Atlanta, Dallas, Raleigh, Orlando, and more, our team of trusted agents will streamline your sale and ensure it’s hassle-free! And with our Guaranteed Offer Program, you can receive an offer on your home in only 21 days. Contact our agents today!
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